Learn More

Agri Focus is based in the central wheatbelt town of York in Western Australia and is operated by Melissa Welsh, Agronomist. 

After many years of working in the grains sector, Melissa believes there is a gap in the market for tailored services in project management, market research, extension and communication both to the private and government sector of the Australian agricultural research industry.

Melissa has spent her career working within private research and development organisations, large vertically integrated agribusiness’ and multinational agricultural business.

Melissa possesses a range of capabilities

The foundation of Melissa’s career has come from working at the ground level in field research, enabling her to have an innate understanding of crop production systems across Australia, agronomy, grower best practice and an array of processes and methods required to run many types of field research projects. Melissa has fostered a wide network of working relationships with R&D service providers, government personnel and bodies, agronomists, consultants and growers from all over the Australian broadacre grains sector.

How can we assist? 

We are available to step in and assist no matter what stage your project is at.

Research Support

For ongoing or one off projects.
We can also assist with Market Sector Research & Analysis

Technical Writing

If it’s marketing material or technical communication you’re after we have you covered.

Content Strategy

For social media platforms

Workshops/ Events

Events management and workshop organisation

Project Design/ Management

For projects all sizes

Problem Evaluation

For strategic and practical advice.

Want to know more?

Our Experience
  • Development of new crop protection chemistry from discovery phase right through to commercialisation into the Australian market.
  • Development of creative and innovative ways to extend the commercial life of crop protection chemistry.
  • Managing R&D projects with various stakeholders, across markets and independent service providers.
  • Management of large agronomic field sites.
  • Management of large GRDC national variety testing program in WA.
  • Collating registration packages for new chemistry for APVMA.
  • Management of specific parts of registration of new chemicals (crop residue work) and understanding of the requirements for registration in the Australian market.
  • Market research of various sectors of the grain industry to provide support to potenial new investment.
  • Extension and communication research of the wider consultant and grower community via various communication platforms and media.
Our Values
  • Client focused – to provide a high level of client service which ensures project success and ultimately client success in their goals.
  • Solutions orientated – provide ideas and input from knowledge to reach positive outcomes in projects.
  • Strong focus on collaboration in projects with clients and stakeholders.
  • Independent – providing independent advice and consultation.

Agri Focus

PO BOX 399
York, WA 6302

0427- 455- 775


We’d be happy to answer any questions you may have, so get in touch today.,